Franzese Distribution tells an all-Italian story, the story of our family, the Franzese, who, since the 1960s, have skillfully combined passion and ancient knowledge to create a commercial and distribution reality that strives every day to offer the best food products from top companies through attentive and widespread service.It's the early 1960s when Raffaele Franzese starts a wholesale food products company in Terzigno with just a few machines, equipment, and manpower. With these resources, he manages to carve out a small market share primarily composed of delicatessens and bars."We aim to be the reference for wholesalers, distributors, supermarkets, grocery stores, and bars. We have chosen not to deal with 'FRESH' products to concentrate all our resources on the distribution of food products, beverages, and confectionery, paying the utmost attention to their assortment, selection, and quality.Raffaele FranzeseFOUNDERIn 1998, the siblings Gennaro and Antonio Franzese, sons of Raffaele, who from a young age began to explore, observe, and understand how their father's business operated, took over its management. This marked the beginning of a new operational phase that involved implementing a management system to ensure product traceability and provide customers with certification for the purchased items.After a few years and with the growing customer base, the decision was made to move the business from Terzigno to Ottaviano. In 2020, due to an increase in the volume of goods handled, a new site was identified to accommodate the business. This new location not only multiplied the quantity of merchandise that could be stored but also led to a significant increase in sales, thanks to state-of-the-art equipment and machinery.The new warehouse occupies an area of 5,000 square meters and allows the company to have a 60% higher production capacity compared to the Ottaviano warehouse. The modern warehouse and the revision of logistics operational procedures make the company much more competitive today, at the forefront, and ready to further intensify its presence internationally and in the world of GDO (Large-Scale Retail) and Ho.Re.Ca. (Hotel/Restaurant/Coffee).Antonio FranzeseCOMPANY DIRECTORBrand EvolutionSoon, we will provide the representation from the first logo to the current one. BRAND RESTYLINGThe revision of the brand was developed to give greater visibility to the image of Franzese, emphasizing its recognizable and visible features. The restyling started with the logo, now represented by three wings intertwined with the letter F.To enhance the brand's Italian identity, the decision was made to modify the colors of the wings in the current logo, opting for the iconic tricolor. The style is simple yet refined, aiming to highlight FRANZESE's volcanic, Campanian, and Italian roots.